1. A pen will have about 6 owners before it is retired.2. For as little as $150 you can reach at least 1500 potential customers with a branded pen.3. A metal pen that costs $1 will have a cost per pen of less than 1/10 of a cent.4. 30% of people who receive a pen are more likely to do business with the advertiser who gave it to them.5. 52% of consumers would keep and use a branded pen for 1 year or longer.6. A pen creates 2,436 impressions over the life of the product.