1.A pen will have about 6 owners over its lifetime, generating an estimated 2,436 brand impressions. 2.For as little as $150 you can reach thousands of potential customers with a branded pen. 3.The cost per impression is extremely low, with some estimates at under a tenth of a cent.4.30% of people who receive a pen are more likely to do business with the advertiser who gave it to them.5.89% of consumers own a branded pen with 83% keeping it for over a year. 6. Unlike digital or other media advertising, a well-made pen continues to generate impressions for years.